Glamping trends report

The Glamping Trends Report

A forward-looking, data-driven report for existing and future glamping owners and landowners across the UK

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A screenshot of the Glamping Trends Report produced by Glampingstays

“20 years ago, 'glamping' was a novel concept. Today, it stands as a thriving sector within the UK's hospitality industry, and the next 5 years present an unprecedented opportunity for holiday let owners, landowners, and glamping operators.”

Joby Mussell, CCO of Glampingstays

1,502 UK adults surveyed in our consumer sentiment study

60% of UK adults have gone glamping or plan to in the future

The UK glamping market could reach £350–£380 million by 2032

Summary and contents

This report combines a nationally representative survey of 1,502 UK adults, 5 years of booking and consumer data from Travel Chapter (parent company of Glampingstays), and ten future-focused trend frameworks developed by consumer intelligence agency, Trajectory.

Introduction

Ten trends shaping the future of glamping

The seven glamping personas

Future guest preferences

How to maximise booking appeal

Five strategic priorities for the next 5 years

How owners can prepare for the future

Methodology and sources

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